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Streaming Video Campaigns
Written by Alex Wolfe
As broadband penetration grows significantly in Europe with 25Mbps Broadband now available from http://bethere.co.uk and Virgin now conducting a 50Mbps cable modem trial in the south west of England, it is clear that TV quality video is going to become wedspread on the Internet.
Even high definition video is now possible using bitrates of as little as 1Mbps and for full HD upto 4Mbps.
Here is an example a recent streaming video campaign at high bitrates:
When considering methods for encoding it is very important to get
the right system set up from day one. Video On Demand encoding can be done with the various free tools available on the market.
We have used Windows Media encoder for many years and recently have consulted directly with Microsoft regarding new features to be included into the new version. This is called Expression encoder and is similar to the original WM encoder software but enabled for Silverlight which is Microsoft's answer to Adobe's Flash plugin.
The ideas I came up with for the next version include:
1) Auto Restart of the encoder
For when the internet connection is disrupted in a live broadcast. Usually an engineer would need to remote access the box to restart the
encoding manually. We have used a different piece of software for years that would automatically click the mouse on the start button at a pre determined duration.
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